300% Growth YOY & Boosting Market Share Amidst Growing Competition
By implementing objective-based advertising campaigns and introducing product variations, we successfully addressed the challenges faced by the client. The improved keyword rankings, enhanced visibility, and strategic focus led to increased sales, revenue, and market share.
Industry: Home & Kitchen
Background:
This Client approached us a year ago with the goal of increasing their market share on Amazon. Despite an initial surge in sales, they soon faced a decline due to rising competition and ineffective campaign management. Their existing PPC campaigns lacked a coherent structure and objective-based approach, resulting in poor keyword selection and subpar performance.
Challenge:
The primary issues were:
- Increased Competition: Growing competition in the market was cutting into their sales.
- Poor Campaign Structure: Existing campaigns were poorly structured, with inadequate keyword selection and no clear objectives.
- Sales Decline: Despite a strong start, sales had dropped significantly due to the ineffective advertising strategy and very low organic positions.
Strategy:
To counter these challenges, we implemented a comprehensive plan:
- Introduce Variations: We advised the client to add more product variations. This strategy was aimed at preventing competitors from capturing market share and ensuring broader product coverage.
- Objective-Based Advertising: We shifted to objective-based advertising to achieve specific goals to improve ranking and increasing conversions. This involved:
- Keyword Ranking: Focused on high-value keywords to improve organic ranking.
- Conversions: Designed campaigns aimed at driving conversions and increasing sales.
Results:
After a month of strategic intervention, the results were impressive:
- Increased Sales and Revenue: The combination of adding variations and targeted advertising led to significant sales growth and increased revenue.
- Improved Keyword Rankings: Our objective-based campaigns improved the ranking of main keywords, resulting in better visibility and higher organic traffic.
- Amazon Choice Badges: The client achieved Amazon Choice badges on all of their main keywords, enhancing credibility and attracting more customers.
- Higher Market Share: The strategic approach helped to capture a larger market share despite the increased competition.