Hoping for success on Amazon, then listing products is just not enough. If you are a new seller or a seasoned seller, then you need well-structured guidance and hard work. Many Amazon sellers face rising ad costs while the profits remain flat. The thing to be blamed is the high Advertising Cost of Sale (ACoS), which consumes the margin and makes campaigns unsustainable. Market Pulse says that sellers in high competition see ACoS levels above 40%.

But there is a way to give your product or store visibility, which is combining the approaches of Amazon Listing SEO with Amazon PPC campaigns, and the seller can its money back from spending it on ads, and it lowers the ACoS.  Seller Goals: This is the core approach of helping brands to scale profitably on Amazon.

What is ACoS, and why does it matter

For Amazon sellers, ACoS reduction is most important as it measures how much it would need to generate sales of $1. Let’s say if you spend $200 in ads, then it generates $800, your ACoS is 25%. The solution to this is not spending less on advertisements; it requires smartness. You should use two approaches together: Amazon Listing SEO to get organic conversions and Amazon PPC campaigns to reduce ACoS. Now we will understand both approaches.

What is Amazon Listing SEO

AS it is clear from the term SEO that it means generating organic traffic at your Amazon Store, and improving product ranking organically. SEO has the potential to convert visitors into buyers. For successful SEO, you should focus on some steps, like:

•       Seller must target the right keyword for product description and the right backend search terms on Amazon, which are actually used by customers. There are many useful tools for the best Amazon SEO listing.
•       SEO friendly copywriting is a must to get on the customer’s page. The SEO friendly copywriting consists of product title, bullet points, description, and all these things should include Amazon SEO keywords. The best part of copywriting is highlighting benefits along with features. This thing satisfies the customer about the product and the seller.
•     Amazon analytics show that listing with A+ content can increase sales up to 10%.  High-resolution images, storytelling style build trust and boosts conversions.

Seller goals provide the best SEO services in the market.

Amazon PPC Campaigns

PPC stands for Pay Per Click. It’s an advertising model where advertisers pay a fee each time a user clicks on their ad.  PPC Campaigns can save you money from high-cost ads because you only have to pay when a user clicks on your ad. PPC actually equals targeted traffic, fast results, and measurable ROI. PPC makes sure that your product gets the visibility in front of your potential customers. PPC helps to generate sales even in a competitive niche because all you need to do is secure prominent ad placement, then you can ignore the initial struggle for organic visibility.  

In PPC, there are two types of campaigns;

1.     Automatic Campaigns: In these campaigns Amazon store owner has to monitor closely. It discovers new keywords for your product.
2.     Manual Campaigns: It has control targeting, using broad, phrase, and exact match types.

Advertisers or business owners select keywords or targets on platforms like Google Ads and bid on the best keywords. Advertisers track clicks, impressions, and conversions to measure the effectiveness of PPC. While adding Amazon PPC negative keywords tips makes sure that your ad doesn’t show on irrelevant searches, it saves the PPC budget.

Wants to improve your PPC strategy and boost conversions and performance? Get in touch with Seller goals

How Amazon Listing SEO + Dynamic PPC Campaigns Can Reduce ACoS and Increase Profits

If you want to work without the fear of loss in your Amazon store, you definitely should integrate Amazon Listing SEO with Amazon PPC campaigns. Better SEO will bring organic traffic and conversions to your store and give it a higher ranking. Higher conversions will automatically reduce ACoS. PPC also shows which keyword is bringing more traffic or conversions, so you can improve your keyword strategy.

EXAMPLE

If a keyword “insulated water bottle” drives high clicks but low conversions, then there is a need to improve the product title with bullets with stronger benefits, also use images portraying the daily life of customers so they can relate.

You can get all high-ranked strategies for your Amazon store conversions at Seller goals

Recommendations and Practical Implications for Amazon Sellers

A PPC Campaign is a short-term tactic, while an Amazon SEO listing is a long-term strategy for bigger ROI, and a balance between both of them is crucial for an Amazon seller. Audit your listing, title, bullets, and backend terms. Keep searching for organic keywords and use negative keywords for the sake of your money protection. Don’t forget to update the product descriptions, images, and A+ content. Agencies like Seller goals have the mastery to use both approaches efficiently.

 Maximize your sales with PPC & SEO

PPC campaigns and SEO listings can bring long-term conversions to your Amazon store by boosting the visibility of your product. With Amazon Listing SEO and Amazon PPC campaigns Amazon store can build sustainable growth, higher ranking, and a large number of conversions. With Seller goals, SEO listing, and dynamic PPC is no longer difficult. Our team helps stores get exactly what they want through a unified system.

If you are ready to reduce your ACoS and boost your profit, contact Seller Goals for a free Amazon growth audit.

FAQs

1. What is a good ACoS for Amazon sellers?

A good ACoS depends on your product margins and business goals. For most sellers, an ACoS between 20%–30% is considered healthy, as it balances profitability and growth. High-margin products can tolerate a slightly higher ACoS, while low-margin products require stricter optimization.

2. How does Amazon Listing SEO reduce ACoS?

Amazon Listing SEO improves organic visibility, meaning you attract customers without paying for every click. When your product ranks higher organically through optimized titles, bullet points, descriptions, and backend keywords, you generate free traffic and conversions. This reduces reliance on paid ads and lowers your overall ACoS.

3. Can Amazon PPC campaigns help boost organic ranking?

Yes. Successful PPC campaigns can directly influence organic ranking. When a keyword generates sales through PPC, Amazon’s algorithm takes that as a relevance signal, improving your organic placement for the same keyword. This dual effect increases sales velocity and boosts long-term visibility.

4. What is the difference between Automatic and Manual PPC campaigns on Amazon?

• • Automatic Campaigns: Amazon automatically matches your ads with customer searches. Great for keyword discovery.

• Manual Campaigns: You choose keywords and bid strategies. Offers more control and usually drives higher ROI when optimized with exact, phrase, or broad match types.
  A smart strategy often uses both in combination.

5. How do negative keywords lower ACoS in Amazon PPC?

Negative keywords prevent your ads from appearing in irrelevant searches, which saves money on wasted clicks. For example, if you sell “insulated water bottles,” you can add “plastic” as a negative keyword to avoid clicks from customers looking for cheaper alternatives. This keeps your budget focused on high-converting keywords.

6. Should I invest more in SEO or PPC for my Amazon store?

Both are essential, but they serve different purposes:

• • SEO (long-term): Builds sustainable organic ranking and lowers dependence on ads.
    

• PPC (short-term): Provides quick visibility and helps test keywords.
  A balanced strategy is best PPC fuels sales velocity, while SEO sustains profits over time.

7. How do I know if my Amazon PPC campaigns are profitable?

Profitability is measured using ACoS and TACoS (Total Advertising Cost of Sales).

• If ACoS < profit margin → your ads are profitable.

• If TACoS is declining while sales increase → your business is growing sustainably

8. Can A+ Content (Enhanced Brand Content) reduce ACoS?

Yes. Listings with A+ Content (better images, storytelling, and comparison charts) usually have 10%–15% higher conversion rates. Higher conversions mean fewer wasted ad clicks, directly reducing ACoS.

9. How often should I update my Amazon listings and PPC campaigns?

• • Listings: Review every 3–6 months or after major keyword trend shifts.
    

• PPC Campaigns: Monitor weekly, optimize bids and negative keywords, and test new creatives monthly.
  Constant optimization ensures better ROI and lower ACoS.

10. How can Seller Goals help reduce my ACoS and boost profits?

Seller Goals specializes in integrating Amazon Listing SEO with dynamic PPC strategies. We audit your product listings, implement SEO-friendly copywriting, and design PPC campaigns optimized for lower ACoS and higher ROI. This unified system maximizes your profits while protecting your ad spend.