In 2025, Amazon DSP (Demand-Side Platform) is one of the most powerful tools to boost brand visibility, get in front of audiences on and off Amazon, and scale advertising impact. If you want your brand to be seen by more shoppers beyond just keyword ads, DSP is your next frontier. In this guide, you’ll learn how to use Amazon DSP advertising to double your brand visibility in 2025, with easy, practical steps, tips, and examples.

What is Amazon DSP, and why does it matter in 2025

Amazon DSP (Demand-Side Platform) is Amazon’s programmatic advertising solution that lets you buy display, video, and audio ads both on and off Amazon. Think of it as Amazon’s premium advertising tool, one that gives you access to Amazon’s massive first-party shopping data.

Here’s what makes Amazon DSP advertising different from regular Amazon ads:

Reach beyond Amazon:

 Your ads appear on thousands of websites, apps, and streaming platforms, not just Amazon.com. This means you’re reaching customers during their entire online journey, not just when they’re shopping.

Unmatched audience data: 

Amazon knows what people buy, search for, and browse. DSP lets you tap into this goldmine of shopping behavior data to target the right people at the right time.

Full-funnel advertising:

 Unlike sponsored products that focus on bottom-funnel conversions, Amazon DSP works across the entire customer journey from awareness to consideration to purchase.

Programmatic buying: 

Ads are bought and placed automatically using algorithms that optimize for your goals, whether that’s visibility, engagement, or sales.

According to recent data, Amazon DSP advertisers have seen 40% lower customer acquisition costs by leveraging AI-driven audience targeting. That’s not a small improvement, that’s a game-changer.

Why Ignoring Amazon DSP Is a Mistake

Amazon DSP has made significant strides in precisely targeting audiences and simplifying ad placement, surpassing Amazon’s Sponsored Display in ease of use. Here’s a breakdown of the key advantages this platform offers advertisers.

Premium Placement at the Lowest Price

Ads via Amazon DSP appear on high-traffic sites like Twitch, IMDb, Goodreads, and Amazon itself, delivering massive daily visibility for your creatives.

A standout feature is its affordability: Amazon DSP operates on a CPM revenue model, with cost per thousand impressions around £0.54 (~$0.73), varying by audience, region, and other factors. This positions it as one of the market’s lowest-priced options.

First-Party Audience Data

Amazon DSP unlocks the platform’s rich first-party data, including deep insights into customer purchases, preferences, spending by product categories, and beyond.

This enables precise targeting based on prospects’ spending behavior, purchasing power, and interest in your products, outperforming traditional PPC campaigns reliant on keyword research.

Amazon sellers can build audiences from past product views, purchases, similar product views, and searches over specific periods.

Additionally, you can target any Amazon product by entering its ASIN (Amazon Standard Identification Number), allowing you to reach competitors’ customers and poach them discreetly.

Joe Huber, commerce media director at Wunderman Thompson Commerce, shares strategies for leveraging Amazon DSP audiences to boost product sales.

Amazon DSP Retargeting

The demand-side platform excels at retargeting users who’ve engaged with your product page, brand page, or related Amazon content.

This shifts focus from broad, random outreach to high-intent users already familiar with your brand or similar products, transforming ad efficiency.

Key benefits of Amazon DSP retargeting include:

• Increased CTR: Interested users are far more likely to click.
• Higher ROAS: It attracts leads primed for purchase, unlike Sponsored Products.
• More Traffic to Products: Ads across platforms amplify visibility for your listings.

Creatives Done in Seconds

Amazon DSP streamlines creative production with an intuitive interface for video ads, dynamic e-commerce formats, custom image banners, and more, all created in clicks.

Marketers bypass delays from videographers or designers, accelerating ad deployment to audiences.

Standout options include embedding customer reviews directly into ads for added credibility.

How to Use Amazon DSP Advertising to Double Your Brand Visibility in 2025

If you’re selling on Amazon and feeling like you’re invisible despite having great products, you’re not alone. Thousands of sellers struggle to break through the noise, watching competitors dominate while their brand remains hidden in the shadows.

Here’s the reality: Amazon DSP advertising has become the secret weapon that separates brands that thrive from those that barely survive. While most sellers stick to basic Sponsored Products ads, smart brands are using DSP to reach customers everywhere on Amazon, across the web, and even on streaming TV.

Let me show you exactly how to leverage Amazon DSP to not just increase your visibility but actually double it in 2025.

Can Amazon DSP Really Double Your Brand Visibility?

Let’s address the elephant in the room: Can DSP actually double your visibility, or is that just marketing hype?

The answer is yes, but with important caveats. Here’s why Amazon DSP has this potential:

Expanded reach:

 Traditional Amazon ads only show to people actively shopping on Amazon. DSP reaches shoppers across millions of websites and apps, exponentially multiplying your brand exposure.

Cross-device targeting: 

Your customers see your brand on their phones, tablets, desktops, and even streaming TV. This repeated exposure across devices dramatically increases brand recall.

Retargeting power:

 Amazon DSP lets you follow shoppers who viewed your products but didn’t buy, keeping your brand top-of-mind until they’re ready to purchase.

Competitive conquesting: You can target people who viewed your competitors’ products, essentially stealing visibility from brands that customers are already considering.

Scale without saturation: 

Unlike Sponsored Products where you’re limited to Amazon’s search volume, DSP gives you virtually unlimited inventory to scale your brand exposure.

Real example: A mid-sized supplement brand used Amazon DSP to complement their Sponsored Ads strategy. Within 3 months, their branded search volume increased by 140%, and their overall brand visibility metrics doubled. The key? They weren’t just advertising more, they were advertising smarter across the entire customer journey.

Amazon DSP Ad Types

Amazon DSP provides diverse ad types tailored to various stages of the customer journey and specific use cases.

Dynamic E-Commerce

Dynamic e-commerce ads intelligently select optimal creatives based on campaign goals, offering powerful features for brands relying on Amazon as their primary distribution channel:

• Automatic optimization: The algorithm picks the best-performing products to advertise.
• Supply management: It avoids promoting out-of-stock items.
• Faster time-to-audience: Creatives build automatically, enabling launches up to 90% quicker.
• Ad placement: The system targets placements aligned with user behaviour.

Static Ads

Static ads are the standard Amazon DSP format requiring a call to action; without dynamic elements marketers must create the visuals manually.

Amazon delivers these across desktop apps, browsers, mobile apps, and Amazon Kindle.

They’re ideal for directing users to product pages, Amazon storefronts, or custom landing pages.

Adhere to platform specs for image file sizes, formats, and other requirements to ensure smooth campaign launches.

Video Ads

Video ads in Amazon DSP enable brands to share messages and values via autoplay videos on the Amazon marketplace and partner platforms.

The default template includes your brand logo, text headline, and call-to-action button simply upload your video to get started.

Advanced options allow custom background images behind the video player for enhanced sophistication.

Over-the-Top Video Ads (OTT)

OTT ads target connected TV devices like Amazon Fire TV Stick, delivering 5+ second video prerolls before content access.

On Twitch, mid-roll unskippable ads interrupt live streams across devices. First Impression Takeover ads capture viewers during their initial daily broadcast.

Twitch offers a detailed guide on ad types and targeting methods.

How Does Amazon DSP Work for Brand Promotion?

Understanding how Amazon DSP actually works helps you use it more effectively. Let’s break down the mechanics.

The DSP Ecosystem

Amazon DSP operates through a sophisticated programmatic advertising ecosystem:

Supply sources: DSP has access to Amazon-owned properties (Amazon.com, IMDb, Twitch, Prime Video, and Fire TV) plus third-party websites and apps through partnerships.

Audience signals: 

Amazon’s first-party data includes purchase history, search behaviour, product views, cart additions, and more infinitely more valuable than cookie-based targeting.

Real-time bidding: 

When someone visits a website with ad space, DSP instantly evaluates if that person matches your target audience and automatically bids to show your ad.

Creative delivery:

 Your display, video, or audio ads are served to the right person at the optimal moment across their devices.

Performance tracking: 

Everything is measured in impressions, clicks, views, conversions, and crucially for visibility, brand lift and awareness metrics.

Campaign Types Available

Amazon DSP offers different campaign objectives:

Awareness campaigns: Focus on maximizing reach and impressions to get your brand in front of as many relevant people as possible.

Consideration campaigns: Target people researching in your category, comparing options, or engaging with related content.

Conversion campaigns: Reach shoppers ready to buy, including retargeting cart abandoners and product viewers.

Lifestyle targeting: Connect with audiences based on interests, demographics, and behaviors beyond just shopping data.

The beauty of DSP is you can run all these campaign types simultaneously, creating a comprehensive brand visibility strategy that touches customers at every stage.

5 Ways Amazon DSP Can Double Your Brand Visibility

Let’s get tactical. Here are five proven strategies for using Amazon DSP to massively increase your brand presence.

1. Leverage Look-Alike Audiences for Exponential Reach

Your best customers hold the key to finding thousands more just like them.

How it works: Amazon DSP analyzes your existing customers’ shopping patterns, demographics, and behaviors, then identifies millions of shoppers who exhibit similar characteristics.

Why it doubles visibility: Instead of limiting yourself to your existing audience, you’re reaching an exponentially larger pool of high-potential customers who don’t yet know your brand exists.

Tactical implementation:

• Start with your top 20% of customers (highest lifetime value)
• Create look-alike audiences at different similarity levels (1%, 5%, 10%)
• Run awareness campaigns to these audiences across display and video
• Monitor which similarity level delivers the best engagement and scale accordingly

Real impact: A home goods brand used look-alike targeting to expand beyond their existing customer base. Their brand impressions increased by 280% while maintaining strong engagement rates because they were reaching genuinely interested shoppers.

2. Dominate with Competitive Conquesting

Don’t just compete with rivals, steal their customers by appearing when shoppers are considering competitor products.

How it works: Amazon DSP lets you target shoppers who viewed, searched for, or purchased competitor products in the past 30-90 days.

Why it doubles visibility: You’re inserting your brand into purchase decisions where competitors thought they had the customer’s attention. Every competitor view becomes an opportunity for your brand to be seen.

Tactical implementation:

• Identify 5-10 main competitors in your space
• Create audience segments for people who viewed their product pages
• Build compelling creatives that highlight your differentiators
• Use retargeting sequences to stay visible as they make decisions
• Test different messaging angles to see what resonates

Pro tip: Don’t just target top competitors. Mid-tier competitors often have less defensive advertising, making their customers easier to reach with your brand message.

3. Master the Retargeting Funnel

People rarely buy on first sight. Amazon DSP retargeting keeps your brand visible throughout their entire consideration period.

How it works: Track shoppers who interacted with your brand (viewed products, visited your store, clicked ads) and show them sequential ads over time with increasingly compelling messages.

Why it doubles visibility: The average customer needs 7-13 brand exposures before making a purchase. DSP retargeting ensures you hit that threshold.

Tactical implementation:

Day 1-3 after view: Show lifestyle images demonstrating your product in use Day 4-7: Feature customer testimonials and star ratings Day 8-14: Highlight competitive advantages and unique features Day 15-30: Present limited-time offers or bundle deals to drive urgency

Frequency management: Cap daily impressions at 3-4 per person to avoid ad fatigue while maintaining consistent presence.

Real impact: An electronics brand implemented a 30-day retargeting sequence through Amazon DSP. Their brand recall increased by 95% among retargeted shoppers, and conversion rates tripled compared to non-retargeted audiences.

4. Expand Beyond Amazon with Cross-Platform Campaigns

Your customers aren’t just on Amazon, they’re everywhere online. Amazon DSP lets you follow them there.

How it works: Use Amazon’s shopping data to target your ideal customers on premium websites, news sites, entertainment platforms, and mobile apps across the web.

Why it doubles visibility: You’re moving from being visible only on Amazon to appearing in customers’ daily online experiences reading news, watching videos, browsing social feeds, and checking weather apps.

Tactical implementation:

• Enable off-Amazon placements in your campaign settings
• Focus on reputable, contextually relevant websites
• Create mobile-optimized creatives since 70%+ of impressions are mobile
• Use video ads on premium content sites for maximum impact
• Test different creative formats to see what drives awareness

Placement strategy: Amazon DSP offers three tiers of inventory:

• Amazon O&O (Owned & Operated): Amazon.com, Fire TV, IMDb premium, highly targeted
• Third-party premium: Top-tier publisher sites with verified inventory
• Open exchange: Broader reach but requires more monitoring

Start with Amazon O&O and premium publishers, then expand to open exchange once you’ve established performance benchmarks.

5. Utilize Video Ads for Maximum Brand Impact

Video tells your brand story in ways display ads simply can’t match. According to Amazon Ads, 59% of surveyed shoppers are more likely to purchase from brands they’ve seen in video ads.

How it works: Amazon DSP offers video ad placements on Fire TV, IMDb, Twitch, third-party streaming services, and in-stream video across the web.

Why it doubles visibility: Video ads command attention and create emotional connections. A 30-second video delivers exponentially more brand exposure than a static display ad.

Tactical implementation:

• Create 15-second and 30-second video versions (test both)
• Front-load your brand and key message in the first 3 seconds
• Show your product in action solving customer problems
• Include clear branding throughout, not just at the end
• Add captions since many viewers watch without sound
• Use customer testimonials for authenticity

Budget allocation: Video typically costs more per impression but delivers better visibility metrics. Allocate 30-40% of your DSP budget to video if brand awareness is your primary goal.

Pro tip: Repurpose user-generated content (customer videos) for authentic, engaging video ads that often outperform professional productions.

Step-by-Step Guide to Amazon DSP for Brand Growth

Ready to actually implement Amazon DSP? Here’s your complete roadmap from setup to optimization.

Step 1: Determine if DSP is Right for Your Brand

Amazon DSP isn’t for everyone. Honestly assess if you meet these criteria:

Budget requirement: You need a minimum of $10,000-$35,000 (varies by managed service provider) to start. Self-service requires even higher minimums.

Brand maturity: DSP works best when you already have product reviews, optimized listings, and some sales history. New brands should master Sponsored Ads first.

Goals alignment: DSP excels at visibility and awareness. If you only care about immediate ROAS, start with Sponsored Products and Brands.

Product margins: DSP typically has longer attribution windows. You need sufficient margins to support top-of-funnel advertising.

If you’re not there yet, that’s okay. Focus on building your foundation with Amazon PPC basics first, then graduate to DSP when you’re ready to scale.

Step 2: Choose Your DSP Access Method

You have two options for running Amazon DSP campaigns:

Managed service: Amazon or a certified partner manages your campaigns. Best if you’re new to DSP or lack in-house expertise.

• Pros: Expert management, strategic guidance, creative support
• Cons: Higher minimums ($35,000+), management fees (typically 5-15%)
• Best for: Brands focused on scaling without building internal DSP expertise

Self-service: You manage campaigns directly through Amazon’s DSP console.

• Pros: Full control, no management fees, faster optimization
• Cons: Steep learning curve, requires dedicated resources, technical expertise needed
• Best for: Brands with experienced media buyers and sufficient budget to test

Most brands start with managed service to learn the platform, then transition to self-service once they understand what works.

Step 3: Define Your Campaign Objectives

Be specific about what you want Amazon DSP to accomplish:

Brand awareness goals:

• Increase branded search volume by X%
• Reach X million unique shoppers in your category
• Achieve X% brand recall lift among target audience

Consideration goals:

• Drive X product detail page views from new customers
• Increase shopping cart additions by X%
• Boost brand store visits by X%

Sales goals:

• Achieve $X in attributed sales
• Maintain X% ROAS while scaling reach
• Lower customer acquisition cost by X%

Having clear, measurable objectives guides your entire strategy and helps you evaluate success accurately.

Step 4: Build Your Targeting Strategy

This is where Amazon DSP’s power really shines. Layer multiple targeting approaches:

Audience targeting:

• In-market audiences: Shoppers actively researching products in your category
• Lifestyle audiences: People with interests aligning with your brand (fitness, cooking, tech, etc.)
• Life events: New parents, recent movers, graduates, moments when purchasing needs spike
• Demographic segments: Age, income, household composition

Shopping behaviour targeting:

• Product viewers: People who viewed your products but didn’t buy
• Cart abandoners: Shoppers who added to cart but didn’t complete purchase
• Past purchasers: Existing customers for retention/upselling
• Competitor shoppers: People viewing or buying from competitors

Contextual targeting:

• Target placements based on content categories (e.g., fitness blogs for supplement brands)
• Align with relevant editorial content for brand suitability
• Avoid placements that don’t match your brand values

Pro strategy: Create separate campaigns for different audience types. This allows independent budget allocation and optimization based on what’s driving visibility most efficiently.

Step 5: Design Compelling Creatives

Your ad creative makes or breaks DSP campaign performance. Here’s what works:

Display ads:

• Use lifestyle imagery showing products in context, not just white-background product shots
• Include your logo prominently in every frame
• Feature clear value propositions or differentiators
• Test multiple creative variations (A/B test at minimum 3 concepts)
• Design for mobile-first since most impressions are mobile

Video ads:

• Grab attention in the first 3 seconds with movement or compelling visuals
• Show the problem your product solves
• Keep branding visible throughout, not just end cards
• Include a clear call-to-action
• Test different video lengths (15s vs. 30s)

Audio ads:

• Script conversational, natural-sounding copy
• Mention your brand name multiple times
• Create curiosity that drives people to search for your brand
• Include promotional codes for tracking

Creative refresh: Update creatives every 4-6 weeks to combat ad fatigue and maintain engagement rates.

Step 6: Set Budgets and Bidding Strategy

Amazon DSP uses different bidding mechanics than Sponsored Ads:

Budget allocation:

• Start with 60-70% of budget on awareness/reach campaigns
• Allocate 20-30% to retargeting for conversion
• Reserve 10% for testing new audiences and creatives

Bidding approaches:

• Awareness campaigns: Optimize for reach and viewability, not clicks
• Consideration campaigns: Bid for detail page views or add-to-carts
• Conversion campaigns: Optimize for attributed sales with ROAS targets

Pacing: Set campaigns to “even pacing” initially to gather data across different times and days. Once you identify performance patterns, shift to accelerated pacing during peak periods.

Starting bids: Begin conservatively (lower end of recommended ranges) and increase gradually as you gather performance data.

Step 7: Launch and Monitor Performance

Don’t set and forget. Amazon DSP campaigns require active monitoring:

First 48 hours:

• Check if campaigns are delivering impressions
• Verify creatives are displaying correctly
• Ensure spend is pacing appropriately
• Look for any obvious targeting errors

Week 1:

• Review which audiences are engaging most
• Identify top-performing placements
• Check frequency metrics (aim for 3-5 impressions per user)
• Make initial bid adjustments

Weeks 2-4:

• Analyze creative performance and pause underperformers
• Reallocate budget to winning audience segments
• Expand reach to similar audiences if performance is strong
• Begin attribution analysis for longer-term impact

Ongoing:

• Refresh creatives monthly to prevent fatigue
• Scale budgets on campaigns driving visibility efficiently
• Test new audience segments continuously
• Refine targeting based on performance learnings

Step 8: Measure What Matters for Visibility

Traditional metrics like ROAS don’t tell the full story for visibility-focused DSP campaigns. Track these instead:

Awareness metrics:

• Unique reach: Number of unique shoppers exposed to your brand
• Frequency: Average times each person saw your ads
• Brand lift: Measured increase in brand awareness from exposed vs. control group
• Branded search volume: Did more people search for your brand name?

Engagement metrics:

• Detail page view rate (DPVR): Percentage of ad viewers who visited your listings
• New-to-brand customers: Shoppers who saw your ads then made their first purchase
• Brand store visits: Traffic increases to your Amazon storefront

Conversion metrics (secondary for visibility campaigns):

• View-through conversions: Sales within 14 days of seeing ads (even without clicking)
• Total attributed sales: All sales connected to DSP exposure
• ROAS: Return on ad spend (important for overall profitability)

The key insight: A successful visibility campaign might have lower immediate ROAS but drives higher branded search, more organic sales, and long-term brand value.

7 Tips for Effective Amazon DSP Advertising in 2025

Let me share advanced tactics that separate good DSP campaigns from great ones.

Tip 1: Layer First-Party and Third-Party Data

Amazon DSP’s power comes from combining Amazon’s shopping data with your own customer insights.

How to do it:

• Upload your customer email lists (hashed) to create custom audiences
• Use Amazon Marketing Cloud (AMC) to analyze cross-channel behavior
• Combine shopping signals with your CRM data for hyper-targeting
• Create suppression lists to exclude existing customers from acquisition campaigns

Why it matters: Brands using layered data strategies see 30-40% better engagement rates because they’re reaching genuinely qualified prospects.

Tip 2: Implement Sequential Messaging

Don’t show the same ad repeatedly. Tell a story across multiple exposures.

Sequential strategy:

• First exposure: Introduce your brand and value proposition
• Second exposure: Showcase specific product benefits
• Third exposure: Feature social proof (reviews, testimonials)
• Fourth+ exposure: Present offers or urgency messaging

Amazon DSP lets you cap frequency per campaign, ensuring shoppers move through your message sequence instead of seeing the same ad endlessly.

Tip 3: Exploit Day-Parting and Seasonal Patterns

Not all hours and days deliver equal visibility value.

Analyze patterns:

• When does your target audience browse most actively?
• Which days drive highest engagement for your category?
• Are there seasonal peaks in your product’s search volume?

Optimize accordingly:

• Increase bids during high-traffic periods
• Reduce spend during low-engagement hours
• Build campaigns around seasonal events and shopping moments
• Front-load budgets before peak seasons to build awareness early

Example: A kitchen gadget brand identified that their audience was most active on weekday evenings and Sunday afternoons. Adjusting bid strategies to focus on these windows increased their effective reach by 35% without increasing budget.

Tip 4: Master the Brand Halo Effect

Amazon DSP doesn’t just drive direct sales, it lifts all your Amazon performance.

The halo effect:

• Customers exposed to DSP ads search for your brand more
• Organic ranking improves as branded search increases
• Sponsored Ads performance gets better (higher CTR, lower ACoS)
• Your entire catalog benefits from increased brand recognition

Measuring halo impact:

• Track branded search volume trends
• Monitor organic sales growth among DSP-exposed audiences
• Analyze improvements in Sponsored Ads metrics
• Measure overall brand health scores

Smart brands allocate DSP budget knowing it amplifies all their Amazon marketing, not just direct DSP conversions.

Tip 5: Create Exclusive DSP-Only Offers

Give people a reason to remember and search for your brand after seeing your ads.

Effective approaches:

• Unique promo codes mentioned only in DSP ads
• Bundle deals available only to DSP audiences
• Early access to new products for ad viewers
• Special content or guides accessible via brand store

Why it works: Exclusive offers create urgency and provide a clear tracking mechanism for DSP impact beyond standard attribution windows.

Tip 6: Leverage Amazon Marketing Cloud (AMC)

AMC is a clean room solution that unlocks deeper insights from your Amazon DSP campaigns.

What you can do with AMC:

• Analyze cross-channel customer journeys (how DSP, Sponsored Ads, and organic work together)
• Understand incremental reach (customers you’re reaching that other ads don’t touch)
• Build custom audiences based on specific behavior combinations
• Measure long-term impact beyond standard attribution windows

Access requirement: You need to be running DSP campaigns (either managed or self-service) to access AMC.

Pro tip: Many brands underutilize AMC because it requires SQL knowledge. Consider partnering with an agency that has AMC expertise to unlock these insights.

Tip 7: Test, Measure, Iterate Constantly

Amazon DSP is not a “set it and forget it” platform. Continuous testing separates winners from losers.

What to test:

• Audiences: Compare in-market vs. lifestyle targeting performance
• Creatives: Test different value propositions, imagery, and calls-to-action
• Formats: Compare display, video, and audio performance
• Placements: Evaluate Amazon O&O vs. third-party performance
• Bidding strategies: Test different optimization goals
• Budget allocation: Find the optimal split between awareness and conversion campaigns

Testing framework:

• Run tests for minimum 2 weeks to gather sufficient data
• Change one variable at a time for clear insights
• Document learnings and apply them to future campaigns
• Scale what works, kill what doesn’t

Common Mistakes to Avoid with Amazon DSP

Learn from others’ expensive mistakes. Here’s what not to do:

Mistake 1: Expecting Immediate ROAS

Amazon DSP is a visibility and brand-building tool first, direct response second.

The problem: Brands launch DSP expecting 3:1 ROAS in week one, then panic and shut down campaigns when they see 1.5:1 or lower initially.

Reality: DSP typically needs 8-12 weeks to show its full impact. View-through conversions and brand halo effects take time to materialize.

Better approach: Set visibility metrics as primary KPIs (reach, brand lift, branded search) and treat ROAS as a secondary, longer-term metric.

Mistake 2: Using Poor Quality Creatives

Your ads represent your brand to millions. Cheap-looking creatives destroy visibility potential.

Common creative mistakes:

• Using low-resolution images that look pixelated
• Generic stock photos that don’t represent your actual product
• Text-heavy ads that are unreadable on mobile
• No clear branding or call-to-action
• Boring visuals that don’t stop the scroll

Better approach: Invest in professional creative development. Good creatives cost more upfront but deliver exponentially better results and protect your brand reputation.

Mistake 3: Ignoring Frequency Management

Showing the same person your ad 20 times in a day doesn’t increase visibility, it creates annoyance.

The problem: Brands set high budgets without frequency caps, causing ad fatigue and wasted impressions.

Better approach: Cap frequency at 3-5 impressions per person per day. This maintains visibility without overwhelming audiences.

Mistake 4: Not Excluding Existing Customers

Why spend money showing ads to people who already buy from you?

The problem: Running awareness campaigns without customer suppression wastes budget on people who don’t need awareness building.

Better approach: Create suppression audiences of past purchasers and exclude them from new customer acquisition campaigns. Run separate retention campaigns with different messaging for existing customers.

Mistake 5: Setting Unrealistic Budgets

Amazon DSP requires meaningful investment to generate meaningful results.

The problem: Brands allocate $5,000 monthly expecting to compete with brands spending $100,000+. The platform can’t optimize effectively with insufficient budget.

Reality: You need at least $10,000-15,000 monthly to run effective DSP campaigns. Lower budgets don’t allow enough volume for algorithm optimization.

Better approach: If you can’t commit appropriate budget, stick with Sponsored Ads until you’re ready to invest in DSP properly.

Frequently Asked Questions About Amazon DSP

Q: How much does Amazon DSP cost to get started?
Managed service DSP typically requires $35,000 minimum budget (some agencies start at $10,000). Self-service has higher minimums. Additionally, managed service includes 5-15% management fees on top of media spend.

Q: Can small brands use Amazon DSP or is it only for big companies?
While DSP was historically enterprise-only, it’s now accessible to medium-sized brands. However, you need sufficient budget ($10,000+ monthly) and product margins to make it worthwhile. Small brands should master Sponsored Ads first.

Q: How long does it take to see results from Amazon DSP campaigns?
Initial visibility metrics appear within 2-3 weeks. Significant brand lift and sales impact typically become clear within 8-12 weeks. DSP is a longer-term strategy, not a quick win tactic.

Q: Can I run Amazon DSP campaigns myself or do I need an agency?
You can run self-service DSP if you have experienced media buyers. However, most brands benefit from working with certified agencies initially to learn the platform. Agencies provide strategic guidance, creative support, and optimization expertise.

Q: What’s the difference between Amazon DSP and Sponsored Display?
Sponsored Display is Amazon’s self-service display advertising with simpler targeting and lower minimums. DSP offers more sophisticated targeting, access to premium inventory (including video/audio), programmatic buying, and works both on and off Amazon. DSP is more powerful but more complex and expensive.

Q: Does Amazon DSP work for all product categories?
DSP works best for categories with longer consideration periods and higher product values. It’s excellent for electronics, home goods, beauty, supplements, and fashion. Fast-moving consumables with very low margins may struggle to justify DSP costs.

Q: How do I track if Amazon DSP is actually increasing my brand visibility?
Use Amazon’s brand lift studies (available through managed service), track branded search volume increases, monitor brand store traffic growth, and measure new-to-brand customer acquisition. These metrics show visibility impact beyond direct conversions.

Q: Can Amazon DSP target my competitors’ customers?
Yes, DSP allows targeting shoppers who viewed or purchased competitor products. This is called “conquest targeting” and is one of DSP’s most powerful features for stealing market share.

Q: What type of creatives perform best on Amazon DSP?
Lifestyle imagery showing products in use outperforms plain product shots. Video ads deliver the strongest brand lift. Mobile-optimized creatives are essential since 70%+ of impressions are mobile. Test multiple creative variations to find what resonates with your audience.

Q: Is Amazon DSP worth it compared to just scaling Sponsored Ads?
If your goal is maximizing immediate ROAS, scale Sponsored Ads. If you want to build lasting brand awareness, reach customers earlier in their journey, and expand beyond Amazon’s platform, DSP is worth the investment. Ideally, use both for a complete strategy.

Transform Your Amazon Advertising Strategy Today

You now have the complete roadmap for using Amazon DSP advertising to double your brand visibility in 2025. But knowledge without action doesn’t grow brands.

Here’s your immediate action plan:

This Week:

1. Evaluate if your brand meets the budget and maturity requirements for DSP
2. Audit your current advertising performance to establish baseline visibility metrics
3. Research managed service providers or agencies with DSP expertise
4. Set clear visibility objectives for the next 3-6 months

This Month:

1. Choose your DSP access method (managed vs. self-service)
2. Develop your targeting strategy based on your ideal customer
3. Create or commission professional ad creatives (display and video)
4. Launch your first DSP campaigns with conservative budgets

This Quarter:

1. Monitor performance against visibility metrics (not just ROAS)
2. Optimize based on audience and creative performance data
3. Scale budgets on winning campaigns
4. Measure brand lift and attributed sales growth

Remember, Amazon DSP isn’t about overnight miracles. It’s about building sustainable brand visibility that compounds over time, creating a moat around your market position.

The brands dominating Amazon in 2025 started building visibility yesterday. Will you start today?

Partner With Amazon Advertising Experts Who Drive Real Results

Implementing Amazon DSP successfully requires expertise, experience, and ongoing optimization. That’s where working with specialists who live and breathe Amazon advertising makes all the difference.

Seller Goals is a dedicated Amazon PPC management agency that has helped 50+ brands achieve exceptional growth through strategic advertising. We don’t just run campaigns; we build comprehensive visibility strategies that transform brands from invisible to industry leaders.

Why Choose Seller Goals for Your Amazon DSP Journey?

Amazon PPC Specialists: We specialize exclusively in Amazon advertising, including Sponsored Ads, Sponsored Brands, Sponsored Display, and Amazon DSP. Our team understands how these platforms work together to maximize your brand’s visibility and sales.

Proven DSP Experience: We’ve managed millions in DSP spend across diverse product categories. Our campaigns consistently deliver better visibility metrics and lower customer acquisition costs through data-driven optimization and creative excellence.

Complete Visibility Strategy: We don’t view DSP in isolation. Our approach integrates DSP with your sponsored ads, organic SEO, and brand store optimization to create a comprehensive visibility ecosystem that amplifies every marketing dollar.

Transparent Reporting: You’ll always know exactly how your campaigns are performing. We provide detailed reports covering visibility metrics, attribution analysis, brand lift measurements, and ROI calculations no black box mystery, just clear data.

Dedicated Account Management: Your success is managed by experienced Amazon advertising professionals who understand your category, competition, and growth goals. You get strategic guidance, not just campaign execution.

Results-Driven Approach: Since 2021, we’ve supported brands in the USA and UK with strategies that actually move needles, increasing visibility, lowering acquisition costs, and driving profitable growth.

Our Amazon DSP Services Include:

✓ DSP strategy development and campaign planning
✓ Audience research and targeting optimization
✓ Creative development and testing coordination
✓ Campaign setup and programmatic management
✓ Ongoing optimization and performance monitoring
✓ Brand lift studies and visibility measurement
✓ Amazon Marketing Cloud (AMC) analysis
✓ Cross-channel attribution and reporting
✓ Budget management and pacing optimization
✓ Competitive intelligence and market analysis

Ready to Double Your Brand Visibility with Amazon DSP?

Don’t let your competitors dominate while your brand remains invisible. Partner with Seller Goals and leverage proven DSP strategies that deliver measurable visibility growth.

Get Started Today:

• 📧 Contact us for a free Amazon advertising audit
• 📞 Schedule a strategy call to discuss your visibility goals
• 📊 Get a custom DSP roadmap tailored to your brand
• 🚀 Start seeing visibility improvements within weeks

Contact Seller Goals | View Our Services | Book Your Free Consultation | Read Success Stories

Stop being invisible on Amazon. Partner with Seller Goals and transform your brand visibility with expert Amazon DSP advertising management.